Skip navigation

Privacy policy

Amongst internet users we currently find that there is uncertainty and a certain mistrust of whether and which personal data are acquired, saved, processed and perhaps passed on.


We would therefore like to inform you here about the online data protection at DAW SE:

We use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files, which are saved on your computer and which facilitate an analysis of your usage of the web site.

The information generated by the cookie about your usage of this web site is normally transmitted to a Google server in the USA where it is stored. In the case of activation of IP anonymisation on this web site your IP address is however first truncated by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and truncated there in exceptional cases. Google uses this information on behalf of the operators of this web site to evaluate your web site usage, to compile reports on web site activities and to provide other services to the web site operator regarding web site and internet usage. The IP address passed on within the scope of Google Analytics will not be bundled together with other data held by Google. You can prevent the storage of cookies through an appropriate setting of the browser software; we point out however that in this case not all of the web site functions may be able to be used to the full extent. Furthermore, you can prevent Google acquiring and processing the data relating to your web site usage generated by the cookie (incl. your IP address) by downloading and installing the browser plug-in available from the following link (http://tools.google.com/dlpage/gaoptout?hl=de).


You can prevent acquisition by Google Analytics by clicking the following link. An opt-out cookie is set which prevents the future acquisition of your data when you visit this web site:
Deactivate Google Analytics


You will find further information on conditions of use and data protection at www.google.com/analytics/terms/de.html or at www.google.com/intl/de/analytics/privacyoverview.html. We would like to point out that on this web site Google Analytics has been extended by the code “gat._anonymizeIp();” in order to ensure anonymised acquisition of IP addresses (so-called IP masking).


Using Google Remarketing Functions 

We make use of Google remarketing functional features. These functions enable users who have already visited our web site to be addressed again with interest-based product recommendations through targeted advertising on pages of the Google Partner Network, irrespective on which devices the user calls the pages. If our advertisements are displayed on these web sites, information is passed to us about the visit to this web site, e.g. how often our advertisements have been seen, how many clicks and visits have been generated via a certain advertisement and which contents are called up after a click on an advertisement on our web site.

An analysis of the online user behaviour forms the basis of this interest-based advertising. Google sets cookies for carrying out this analysis. They are saved on your computer while you visit a web site in the Google Display Network or a certain Google service. These cookies contain information about your last visit or about your browser settings.

The cookies are used for capturing the visits to the web site by means of a unique identification of a web browser on a certain computer and not for the identification of a person. All the data are saved using a pseudonym so that any inference to the user as a person, i.e. personal identification, is not possible without further ado.

If you do not want to receive any interest-based advertising, you can deactivate the use of cookies by Google for this purpose by calling the page https://www.google.de/settings/ads. Alternatively, you can deactivate the use of cookies by third parties by calling the Opt-out page of the Network Advertising Initiative where you can implement the information provided for opting out. Furthermore, you can also control the setting of cookies through your browser settings (see above).

By using our web pages, you declare that you consent to the processing of your data by Google in the manner described here for the purpose mentioned above. We would also like to point out that Google has its own data protection guidelines which are independent of ours. We accept no responsibility or liability for these guidelines and processes. Please obtain information about the Google data protection regulations before using our web site.


Using wiredminds

We use products of wiredminds GmbH (www.wiredminds.de) for marketing and optimization purposes.

These products collect and process your personal data and use it to create usage profiles under a pseudonym. These usage profiles are fully anonymized where possible and appropriate. We and wiredminds employ cookies and/or Web beacons (also known as tracking pixels) on this website. We transfer the data we collect about you, which may also include personal data, to wiredminds or wiredminds gathers this data directly.

wiredminds is entitled to use information that you leave behind by visiting our Web sites to create anonymized usage profiles. The data collected shall not be used to personally identify visitors to this website without the express permission of the party affected and shall not be merged with personal data about the bearer of the pseudonym. Any IP addresses recorded are anonymized immediately by deleting the last number block. Permission to collect and store data in the future may be revoked at any time.

Deactivate wiredminds-tracking


Use of social media plug-ins

Plug-ins for social networks are integrated here. You can recognise the relevant plug-ins from their logo or the "like button" on our web site. During your visit a plug-in establishes a direct connection between your browser and the relevant social media servers. These servers then receive the information that you have visited us here with your IP address. The purpose and extent of the data collection and the further processing and utilisation of the data through the relevant social networks as well as your rights in this respect and the possible settings for the protection of your private sphere can be found in the data protection information of the provider.

By using the "Post" button [Share link] the Facebook server is informed that you have opened up the corresponding page of our internet presence. When you use the Share function and are logged into Facebook, Facebook can assign the visit to your Facebook account. When you provide a comment, the corresponding information is transferred from your browser directly to Facebook, where it is stored. The purpose and extent of the data collection and the further processing and utilisation of the data through Facebook as well as your rights in this respect and the possible settings for the protection of your private sphere can be found in the data protection information of Facebook. If you do not want Facebook to collect data about you via our internet presence, you have to log out of Facebook before visiting our internet presence and should no longer use the "Post" function [Share function].  


Personal data

We only gather data in the extent to which you yourself have send data to us, for example, for the Newsletter subscription or when writing an e-mail to us. Of course we treat these data confidentially and only use them for the original reason you have sent them to us. The data you pass to us are not made available to third parties neither by us nor by any persons commissioned by us. This would only occur where it is legally required or permissible, when you have granted us your consent or when a regulatory action prevails in this respect.