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Marketing support

Customer care and acquisition

Successful marketing: This entails making you and your services known, maintaining existing customer contacts and winning new customers.

For this you need the appropriate communication aids. And ideally these advertising aids are individualised with your logo, company data and possibly even your pictures:

  • Paint news
  • Flyers
  • Dealer search
  • Mailing campaign
  • Posters and advertisements
  • Events
  • For your advertising under your own direction

New advertising campaign "Show me what you have to offer"

When it is so fresh and colourful, advertising is fun - and it brings customers round to a completely different way of thinking. In approach and form the new advertising package "Show me what you have to offer!" follows the previous successful advertisement "Darling, we can't leave it as it is!". Also this time the three advertising aids of fan block, poster and advertisement template are from the same mould and are made available to our specialist retail customers free of charge. A special plus: This year the CreativCard is also tailored to the subject of colour consultancy. The cost per piece with an individual impression and logo is 8 cents.  This mailing action is planned for the beginning of October.

New advertising campaign "Darling, we can't leave it as it is"

Who can say no here? Take delight in four advertising aids (A1 poster, brochure, advertisement template, radio spot) all about the subject renovation and colour design. The fan is surprising due to the unusual look in the size (W x H) 21 x 10.5 cm and presents selected top interior colours for end-users as well as colour design services from the company, Caparol. A voucher (with space for the dealer's stamp) for a free-of-charge colour consultancy by the specialist dealer enhances the value of the fan. In addition an appropriate advertisement can be downloadedhere  free of charge. 

Ensuring attention

Here we present a selection of advertising aids and information material. The complete offer – including many give-away articles and customer gifts – can be found at

Paint news

Your own brochures – a high quality 4-page brochure, individually designed for you by Caparol. The cover page introduces your company and shows text and illustrations as you require – plus three pages with product-related content which you can choose from a total of twenty topics according to the building kit principle.


Information about campaigns and products for your customers – your company impact on the front and back pages, plus individualisation with three company illustrations.

Dealer search

As a Caparol dealership partner you have the possibility of registering free of charge for the dealer search on the Caparol website and in the Caparol apps.

to the dealer search

Mailing campaign

Messages directly to your customer's letter box – for the targeted approach, with your sender's address. For example, you can arouse demand through the dispatch of topical brochures. Or stimulate renovating campaigns generally with the Creative Card. There is the attention-getting mailing as desired, also including choice of target-group and addresses.

Posters and advertisements

Make use of our templates with a free field for your company logo.


Caparol also supports you with your events – for example with a bouncy castle, an exhibition stand and campaign ideas, such as a children's painting competition.

For your advertising under your own direction

The Caparol picture data base offers logos, advertisement templates and picture material for downloading. Just register free of charge:

to the picture data base