Trend2018
The right location or…
…on the way to the finished picture
Once the colours and colour worlds have been determined, the next step is the concept for the photographic representation. It needs the right location, styling, logistics, transport, and implementation on site. This requires time, organisation and manpower. And coffee! Not every location is suitable for a photo shoot: it must be available in terms of time, must not be too small and should have architectural features and character that distinguish the result from a studio shot. Quite often, the location cannot be recognised anymore at the end…
