Work in Progress

Trendscouting…

or: How does the trend colour get on the wall?

Whether at trade fairs, on websites, in blogs or architecture: you are always on the lookout. For THE colour, THE surface, THE current social trend. It is a permanent observation and collection of current developments. Forecasting workshops and expert panels - all relevant results are compiled and evaluated at these joint meetings. One difficult question always remains when looking to the future: What has already arrived in the market and which indicators stand out from the multitude of changes and trends and have substance for the future? That’s exactly the challenge when scouting: to question and illuminate things over and over again. From this flood of information, new trend colours are finally chosen, which find their way to the wall and into our homes.